Alex Rosalez

Alex Rosalez is a seasoned AI/ML product executive with over 25 years of experience in the tech industry, including 22 impactful years at Amazon and a recent leadership role at Snap. Renowned for his pragmatic, empathetic, and customer-obsessed approach, Alex has excelled in areas like eCommerce, search, personalization, recommendations, and product inclusivity. At Amazon, he led groundbreaking initiatives that generated billions in revenue, such as the Amazon Best Seller Badge, Interesting Finds, and Buy it Again recommendations. At Snap, Alex spearheaded a center of excellence for product inclusion, ensuring long-term impact for marginalized communities by integrating inclusivity into strategic goals. A proud third-generation Chicano and LGBTQIA+ advocate, Alex leverages his personal and professional experiences to create innovative, equitable, and inclusive products that delight millions of users worldwide.