Product Manager, EA
Alexander has 5+ years of experience as a Product Leader in consumer tech and entertainment. He leverages his engineering, creative arts, and user obsessed Product Management expertise to lead strategy, product definition, and development for software and interactive entertainment products. Alexander has an established track record for building teams and leading cross-functional development of cutting edge products, from concept to production. Currently, he’s a Product Manager at Electronic Arts (EA), driving strategic and long term business growth for The Player Network at EA, as there is an ambitious goal to connect a billion people around the world to the games they love and the friends they love to play them with. Additionally, Alexander successfully launched EA Access on the Playstation platform and acquired an additional 1.5m subscribers to EA's subscription programs, increased PC digital sales by 2.5x through collaborating with Valve and Epic to integrate Origin's distribution technology so that players could purchase EA's latest AAA titles on 3rd party platforms, and established the first-ever Growth team and led it to acquire 2.5m EA Access subscribers on Xbox through the use of player-focused experimentation. Prior to his current role, Alexander was a Product Manager at Google, where he drove an organization-wide initiative to orchestrate the integration of Smart Reply in other Google applications and led an experimental team to increase the Inbox app engagement by 40%. Alexander has a Bachelor of Commerce in Computer Science and Business from The University of British Columbia.