Alexandra has partnered closely with Product, Sales, Marketing, Services, Operations, and others to shape the direction of Google's mobile ads products, specifically apps. She brings a deep market insight, identifies and prioritizes areas for new investment, and evaluates potential strategic partnerships and integrations (both internal and external). Currently, Alexandra is a Global Product Lead, delivering frictionless mobile ad experiences across web and apps and driving the commercialization of Google's mobile ads products, shaping the product direction, developing clear commercialization strategies to enable sales globally, and driving value for marketers. Her role is to help turn product innovation into complete, packaged tools that allow advertisers to get the most from their products. She ensures that Google has adopted the right strategy for combined mWeb and app products. Alexandra has over 9 years of experience working at Google in various roles such as Advertising Operations Associate, Brand Specialist, and Platforms Specialist. Above all, she’s passionate about all things digital, and want to help shape the ever-changing world of online advertising.
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