Allison Busacca

Allison Busacca is an experienced product leader with a track record of successfully launching and scaling global products and driving business growth across some of the world’s most recognized companies. With expertise in product and user growth, cross-cultural collaboration, and change management, she is known for her ability to lead teams through ambiguity, inspire action, and deliver results in fast-moving environments.

Throughout her career, Allison has held senior roles at WhatsApp, TripAdvisor, Instagram, and the BBC, where she led product strategy, business development, and innovation. At WhatsApp, she spearheaded the launch of the WhatsApp Business Directory, a pioneering product that transformed native business discovery and commerce, exceeding revenue goals and setting the foundation for a $1B run-rate business. At Instagram, she drove product adoption through initiatives like Flight School, which resulted in a 10% increase in Travel Ads adoption and $3.5M in incremental revenue in just six months.

Allison's ability to balance big-picture vision with practical execution has been a hallmark of her success. She has consistently built high-performing teams, created strategic roadmaps, and aligned cross-functional stakeholders to achieve ambitious goals. At TripAdvisor, she led the international expansion of TripAdvisor Experiences, resulting in a 55% YoY growth in international sales and a 72% increase in conversion for non-US points of sale. She also championed the launch of Viator's virtual experiences during the pandemic, ensuring the company was positioned for success amid shifting consumer behaviors.

Known for her leadership style that blends optimism with realism, Allison is passionate about empowering her teams to tackle complex challenges and make meaningful impacts. Her colleagues often describe her as a dynamic and energetic leader who brings clarity to chaos and drives momentum across global teams. She is also a sought-after public speaker and thought leader, known for her ability to inspire others with her vision and strategic insights.

With a deep commitment to making the world more accessible and fostering curiosity, Allison continues to lead teams, drive innovation, and shape the future of product development at the intersection of business and technology.