Product School
Asaf Bord


Asaf Bord

Product Lead, WeWork

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With over 15 years in the Tech world and almost a decade as a Product Manager, Asaf has worked on various external and internal products, in a vast range of industries and domains. From UX and software architecture design to big data and AI, and always with a customer's goal in mind. He has a broad perspective of business needs, a keen eye for details, and a rich technical background.

Asaf considers himself privileged to have worked with and lead some of the best talents in the world, manage multiple groups from 10's to 100's of engineers worldwide, help turn around several teams facing trust and performance challenges, while always focusing on generating true, measurable value for the customers. He's extremely passionate about Product and looks for every opportunity to improve himself and his teams.

Today Asaf leads WeWork’s Sales platform which drives 100% of the company’s global revenue of over $4B. As WeWork embarks on its new chapter, Asaf and his team drive Sales, Marketing, and Support departments to increase sales, maximize retention and optimize operational efficiency throughout the organization.

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