Product School
Brian Crofts


Brian Crofts


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Brian is a Chief Product Officer at He worked as an executive responsible for the strategy and execution of all product-related activities, member of Pendo’s C-suite, reporting to co-founder, CEO. At Brian’s responsibilities includes business and corporate development focused on expanding platform capabilities and/or accelerating the product roadmap. In 2019 he was voted Top 20 leaders at the intersection of research and product developed and in 2018 he attained Product Person of the Year. Prior to his current role, Brian focused on expansion efforts of Intuit’s SaaS offerings, QuickBooks and QuickBooks Payroll Platform. He was responsible for product strategy and roadmap execution of QuickBooks, Intuit’s suite of small business financial solutions, with 1.2M global users. Leading global product expansion & strategy of QuickBooks, driving investigation of target countries, product/market fit, and durable advantage among small businesses and accountants.

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