Buket Baran

Buket Baran is an engineering-based Product Management professional with 8+ years of experience in consumer electronics and complex software products including desktop and mobile applications. She also has experience in agile development, product strategy, user experience design, and coordinating development. Buket has proven strength in Product Release Management and communications plans to the global market. Currently, she’s a Senior Product Manager of Personalization at Spotify.

Prior to her current role, Buket was a Senior Product Manager at Amazon, where she worked across different projects on multiple platforms and gained experience in improving customer experience throughout the shopping journey for mobile web, app, and desktop devices. Additionally, she managed the entire Product lifecycle from ideation to bringing definition ready, worked closely with the development teams, created the user stories, defined dependencies, deliverables, and critical activities with agile Project Management procedures. Notably, Buket was awarded as an inventor by the team for the contribution to generating ideas which then ended up on the team's roadmap pipeline and as an idea driver after submitting ideas for patent disclosure.

Buket is a very dedicated Product Manager, inquisitive about both the business and technical aspects of her projects; while bringing positive energy and a drive to deliver the right results to her team and other stakeholders by delivering impactful, customer-obsessed software features. She champions the needs of customers and uses customer opinions, feedback, and data to derive insights and advance solutions.