David Kaufman

David Kaufman is a product executive with over 15 years of experience who serves as the VP of Product and Global Head of Monetization Product Solutions and Operations at TikTok. In this role, he leads the strategy, development, and execution of the platform's global advertising business, serving over 1 billion active users. David oversees a multidisciplinary product organization focused on scalable monetization, and his leadership has been central to TikTok's rapid evolution into a comprehensive, "full-funnel" marketing ecosystem where culture, discovery, and commerce intersect.

At TikTok, David drives the launch of highly automated, AI-powered performance tools designed to help brands achieve measurable business results. He recently spearheaded the rollout of Smart+, an automated solution leveraging generative AI to optimize creative assets, targeting, and bidding. With a deep commitment to turning user attention into tangible action, David specializes in aligning cross-functional teams to build advanced, privacy-enhancing technologies that empower global brands to connect authentically with their communities.