Product School
Derek Kwan


Derek Kwan

COO, Retention Science

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Derek is a Technical Product Executive with more than 17 years of experience building and scaling products in AI, marketing, B2B SaaS, e-commerce, and BI. He is currently holding the position of Chief Operating Officer at Retention Science. He has a proven track record going to market with successful products in different companies and he is proficient in turning underutilized assets into successful products. At Retention Science, he created next-generation AI marketing automation platform competing with Salesforce, Oracle, and others, leading to 10 times revenue and 60% reduction in churn in the following 5 years. As a Director of Product Management at, he created YP’s first pure performance-based advertising product, which increased CTR on listings by 12% on the homepage with 60m visitors a month. Prior to that, as a Senior Product Manager at Yahoo, he led PM on the contextual matching product (Content Match), managing yield management, matching, content fetching, ad filtering, and tools, increasing CTR by 10% on listings across Yahoo properties and the Publisher Network. Derek has a great experience with the scale of Fortune 500 companies, while able to maintain growth, and stay lean at startups.

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