Gopika is a Product Leader with more than seven years of experience creating B2B digital and data products. She creates the best user experience possible through behavioral data analytics. Previously, she worked at Zalando, building their key B2B data product. She partnered with a team of front-end engineers, UX/UI designers, and researchers. Prior to that, she was a Product Manager for Wayfair's data analytics and platforms department. She has also done pro bono business consulting while working as a Product Owner for Festo. She attended ESADE Business and Law School for her Master of Science, which was ranked as the fifth-best European business school by the Financial Times.