former Global Product Marketing Manager, Meta
Irina Vasilkova, an accomplished marketing leader with over 13 years of diverse experience, has made significant contributions to both the tech and consumer packaged goods (CPG) sectors. Serving as a Global Product Marketing Consultant at Meta, Irina played a pivotal role in shaping the Global Integrity & Safety Product Marketing strategy. Her responsibilities included owning market insights, crafting compelling product value propositions, and orchestrating go-to-market strategies. Her strategic vision and ability to translate complex narratives into accessible messaging have been crucial in driving successful product adoption.
Prior to her role at Meta, Irina served as the Global Product Lead at Avon, where she led strategy development for the top revenue-generating product category across Avon make-up brands in diverse markets. Her leadership and mentorship have played a key role in guiding teams of product managers and fostering talent. Her career at L'Oreal showcased transformative change, including launching a new marketing structure for L’Oréal Mass Market Division, securing the top position in sales.
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