For the past seven years, Jackson has been serving as CEO at Appcues, a computer software company that he co-founded. The platform makes product adoption easier and empowers non-technical teams to track and analyze product usage. Before this, he worked on growth at Testive, helping them create personalized learning experiences that catered to each student's unique needs. He also spent three years as an Investment Analyst at GE Capital. Jackson earned his MBA from Harvard Business School after doing his undergraduate studies at Bucknell Univeristy.