Jacob Schulman is a dynamic force in the realm of product marketing, boasting an impressive journey through renowned tech companies like Spotify, Shopify, and DoorDash. At Product School, he is currently at the helm of shaping the forthcoming Product Marketing Certification, sharing his wealth of knowledge with the next generation of product marketing leaders.
Jacob's career is punctuated by remarkable achievements and leadership roles at some of the most innovative companies in the industry. He was a key contributor to building Product Marketing at Spotify, first as part of the Consumer Product Marketing team and later by building the Premium Product Marketing team from the ground up. Under his guidance, products like Premium Duo, Premium Mini for emerging markets, Spotify HiFi, the Spotify Kids app, and Personalized Playlists thrived. His ability to drive these initiatives underscores his talent for shaping consumer experiences.
At Shopify, Jacob took on the role of Product Marketing Lead for Shop, where he played a crucial role in enhancing the merchant and buyer audiences' experiences with Shop Pay accelerated checkout and Shop Pay Installments. His strategic innovations and introduction of new features drove market share and winbacks, helping to achieve important company goals.