Jay Choi

Jay Choi is a business and product executive with over 20 years of experience who serves as the Chief Executive Officer at Typeform. Tasked with redefining how brands collect data and engage with their audiences, he guides the strategic vision for the world's leading interactive form and survey platform, serving millions of users and top global enterprises. Jay oversees a multidisciplinary organization focused on design-led data collection and premium user experience, and his leadership has been central to Typeform's rapid evolution from a traditional survey builder into a comprehensive, AI-native ecosystem where zero-party data, conversational intelligence, and seamless brand interactions intersect.

At Typeform, Jay drives the design and launch of highly automated, AI-powered tools built to help companies achieve measurable engagement and gather deeper customer insights. He recently spearheaded the rollout of Typeform's AI suite and Formless, an advanced solution leveraging generative AI to dynamically converse with respondents, automatically generate forms from simple prompts, and synthesize unstructured feedback. With a deep commitment to turning transactional data collection into tangible action, Jay specializes in aligning cross-functional teams to build advanced, intuitive technologies that empower global organizations to capture authentic insights and scale their audience connections seamlessly.