Jefferson Rabb

Jeff Rabb is the Chief Product Officer at Business Insider, where he leads a cross-functional organization spanning product, engineering, design, and data. A strategic leader known for scaling high-growth digital media. Jeff joined BI from The Atlantic, where he played a pivotal role in the brand’s digital transformation and its milestone of surpassing one million subscribers. With a deep background in startups—including co-founding the innovative publishing platform The Atavist—Jeff is currently focused on accelerating Business Insider’s product vision through AI experimentation and data-driven user experiences.