
Jennyfer Goune
Head of PMM at Amazon
Jennyfer Goune is a distinguished product marketing executive and organizational leader with over 20 years of experience driving go-to-market innovation for global technology platforms. She currently serves as a Product Marketing Group Lead at Amazon, where she is a member of the Product Marketing Leadership Team for Amazon Ads. In this role, Jennyfer owns the end-to-end GTM strategy and inbound/outbound orchestration for Amazon’s most advanced Generative AI solutions. Her leadership is central to the shift toward agentic advertising, overseeing the launch of pioneering tools like Creative Agent and Video Generator that leverage applied machine learning to democratize high-fidelity creative and unlock operational efficiency for brands at a global scale.
Throughout her career, which spans both the technology and financial services sectors, Jennyfer has specialized in moving AI-powered product suites from experimental prototypes to durable, industry-standard offerings. Before her current appointment, she spearheaded GTM for Amazon’s creative tech and generative AI pod, delivering standout results in global product adoption and marketing transformation. Jennyfer holds an MBA from Emory University’s Goizueta Business School and has completed advanced leadership and product marketing certifications from Harvard. As a leading voice in the AI era, she is a frequent speaker on building AI-first product organizations that bridge the gap between technical innovation and measurable business impact.
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