Product School
Joanne Soo


Joanne Soo

Senior Product Manager, Twitch

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Joanne is a strong Product Leader who had a knack for articulating the Product perspective. She is highly self-disciplined, self-motivated, and organized and her projects are well executed, tracked, and backed with data. Currently, she’s a Senior Product Manager of Viewer Engagement at Twitch. Prior to her current role, Joanne was a Senior Product Manager at Udemy, where she led a team that strategizes and executes on delivering high impact initiatives on the Payments and Finance Products both in the US and internationally - covering both student checkout (focusing on conversion) and instructor payouts while staying in compliant with local regulations globally. Joanne worked at Groupon for 8 years in various roles such as Head of Customer Support, Project Director, Head of Product Innovations, Product Manager, and lastly as a Senior Technical Product Manager. She pioneered and led the consumer growth area for Groupon+, focusing on growing user enrollments and activation. They were challenged with the opportunity to help consumers relearn how the Groupon experience works, and get them excited about earning cashback on their favorite credit card. Additionally, Joanne managed a team of Product Managers who were also responsible for the integration with the card networks (Visa, Mastercard & American Express) that enables the core card-linking experience of Groupon+. Notably, at Groupon, she pioneered the Product & Project Management department for Asia-Pacific as a region from ground zero.  

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