Jody Shapiro

Driving innovation at the intersection of technology and enterprise leadership, Jody Shapiro, the Founder and CEO of Productiv, has left an indelible mark on the landscape of product management. Backed by the industry's elite—Accel, Norwest, IVP, Okta, Atlassian, Stanford, and more—Jody leads a team reshaping how enterprises harness application productivity. His brainchild, Productiv, pioneers real-time insights into SaaS application usage, enabling world-class companies to unlock unparalleled business value through heightened application engagement.

Before founding Productiv, Jody spent eight years at Google, where he worked as Global Head of Google Analytics Premium. Here, he managed a cross-functional team responsible for the enterprise version of Google Analytics, achieving staggering growth rates through global expansion. His impact extended beyond the bounds of product management as he led Google's largest television ad network, Google TV Ads, facilitating precise advertising effectiveness measurement and optimization. Armed with an MBA from The Wharton School and an MS in Computer Science from Cornell University, Jody seamlessly blends technical acumen with business prowess.