Product School
Justin Bauer


Justin Bauer

EVP of Product, Amplitude

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Justin Bauer is a Product & Analytics Leader who has experience scaling organizations from startup through scaleup. He has built teams that develop deep customer understanding and craft inspiring visions to create innovative product experiences that users love. Currently, he’s Executive Vice President of Product at Amplitude Analytics, leading Product Management, Design, Growth, and Analytics.

Prior to his current role, Justin was the CEO and Co-founder of Rivalry Games, a technology company with the mission of making sports more fun for all fans. Their five-star-rated daily fantasy Product, Rivalry Fantasy Sports is the first of its kind: a mobile iOS app that offers single-game fantasy football, fantasy baseball and fantasy basketball with the ability to play for free and win cash prizes.

Justin first gained experience as a Research Analyst working at the Brattle Group, where he utilized data science techniques to support expert economists in high-profile litigation, and built a supervised learning model (mixed logit) in SAS across terabytes of data to predict how a casino merger might impact regional competitiveness and the ability for incumbents to unilaterally raise the price. After two years, Justin went on to become an Engagement Manager at McKinsey & Company, specializing in consumer-facing industries such as CPG, retail, and high tech, with a focus on topics including Product development, marketing, and eCommerce.

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