instructor
Katja Strelcova
Product Marketing Lead at Google
Katja Strelcova is a distinguished product marketing leader with over 15 years of expertise in strategy, business development, and marketing spanning various industries including media, advertising technology, consumer goods, and mobile apps. Currently at Google, she spearheads the EMEA Apps product marketing strategy, programs, events, thought leadership, and education, empowering advertisers and developers to elevate their businesses through mobile apps.
With a rich professional background, Katja has left her mark in prominent organizations. At Criteo, she excelled as a Business Development Leader, driving new business generation across diverse verticals such as travel, retail, and apps in the UK. Her tenure at AppNexus as an Account Management Leader showcased her adeptness in nurturing relationships with key stakeholders at major media and tech platforms, facilitating the adoption and usage of programmatic solutions.
Katja's journey includes impactful roles at L'Oréal, where she served as a Senior Product Marketing Manager, steering regional strategy and marketing value propositions for renowned brands like Garnier, Essie, and Kérastase across the Baltics & Nordics regions. With a global outlook shaped by experiences in Western Europe, the UK, Middle East, and Asia, and proficiency in English, Russian, and Latvian, Katja is motivated by creating value for customers, driving innovation, and fostering collaboration while leading teams.
Katja's academic prowess is equally impressive, holding an MBA from INSEAD with a focus on Strategy, Marketing, and Entrepreneurship, complemented by a Bachelor of Science in Economics from Latvijas Universitate. Her dedication, tenacity, and ability to navigate complexities while building meaningful relationships have earned her admiration from colleagues and leaders alike, making her an invaluable asset wherever she goes.
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