Liraz Shwartz Lavi
Sr Dir of Product, BestBuy
Liraz is an experienced leader and customer advocate with over 13 years of work experience in both startups and multinational corporations such as Disney, Microsoft, Adobe and McAfee. Currently she is the Director of Product Management for Customer Identity Services at the Walt Disney Company, where she is enabling streamlined identity experiences (Registration, Log-In, User Preferences etc.) which are used across Disney's sites and apps as well as millions of guests worldwide interacting with the Disney brands including Disney+, ESPN, Marvel, Stores, Parks & Resorts, etc.
Some of the previous roles at the Walt Disney Company include heading Product and Engineering as Sr. Manager of Product, Technology and Innovation and Manager of the Technology Management Program. She has previous experience as a Product Marketing Manager Intern at Adobe and as a full stack Software Development Engineer at McAfee, Microsoft and AE40.
Liraz received her bachelor's degree in Computer Science and Management from the Tel Aviv University and MBA at the Sloan School of Management at MIT.
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