Product School
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Michelle Xie

Senior Manager of Product at Amazon

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Michelle Xie is a distinguished product and tech leader with over a decade of experience spearheading the launch and expansion of digital innovations. Her expertise spans customer-centric design, global retail, and cutting-edge technologies such as machine learning, computer vision, and generative AI. Currently serving as a Senior Manager of Products at Amazon, she is instrumental in developing Gen AI-powered products that revolutionize online shopping experiences, particularly in addressing the challenge of finding products that precisely meet consumers' needs.

Before her tenure at Amazon, Michelle held significant roles at tech giants such as Apple, where she led global Product Management and Product Marketing for Mac. Her contributions ranged from leading product initiatives for MacBook Pro to steering the Mac mini & Mac accessories portfolios. Additionally, her entrepreneurial spirit led her to co-found brEDcrumb, where she served as Chief Technology Officer. brEDcrumb stands as a groundbreaking mentorship platform aimed at democratizing college admissions by providing accessible, online, one-to-one college mentoring based on shared backgrounds, addressing the challenge of undermatching among high school graduates.

Michelle's academic journey is equally noteworthy, holding a Bachelor of Science in Business Administration from the University of California, Berkeley, and an MBA from The Wharton School, with a focus on Strategic Management & Marketing. Beyond her professional endeavors, Michelle actively contributes to her community, serving as a Board Member at Young Audiences of California and as Co-President of the Haas Alumni Network of New York at the University of California, Berkeley. With her blend of expertise, passion for innovation, and commitment to empowering others, Michelle continues to leave an indelible mark in the tech industry and beyond.

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