Mike McDowell

Mike McDowell is a Principal Platform Marketing Manager at UserTesting, where he helps product teams combine AI with human insight to build products people actually want. A former Director of Global Innovation at Hertz with nearly 30 years of experience leading digital innovation from the customer side, Mike brings a practitioner's perspective to product strategy, iterative development, and customer insight. He is the author of Demotainment: The Art of Delivering Demos That Engage, Inspire, and Drive Results and speaks regularly on AI, customer feedback, and the future of product development.