Miqdad Jaffer

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Miqdad Jaffer

Director of Product, Shopify

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Miqdad is a creative Product Manager looking to change the world one product at a time. Currently, he’s a Director of Product at Shopify. Prior to his current role, Miqdad was a Director of Product Management at Flipp, a leading mobile consumer marketplace that is reinventing the weekly shopping experience. He first gained Product Management experience working at NorthStar Utilities Solutions, where he developed product positioning and messaging to differentiate the products within target markets, managed product positioning, value proposition definition, and messaging to internal and external constituencies. Additionally, Miqdad assessed, prioritized, validated market requirements, coordinated roadmaps for target markets, and planned the launch of new products and releases managing the execution of the launch plan.

Throughout his career, he’s gained experience in managing product lifecycles, delivering Market Requirement Documents (MRD) and product associated Product Requirements Document (PRD), and acting as the escalation point for all product-related issues for Sales, Professional Services, R&D, and Support. The secret to Miqdad's success is a genuine interest in helping folks to solve their problems by building their capabilities, rather than providing solutions. Miqdad will always throw himself into solving any problem with tenacity and determination. The eloquence and simplicity with which he is able to break down complex topics makes them accessible, digestible, and most importantly usable.

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