Nicole Weaver

Nicole W. is a seasoned product leader with a distinguished career in crafting and scaling digital services for some of the world's most iconic brands. She currently serves as a Product Director at Spotify, where she is instrumental in driving the platform's path toward 1 billion users. Her work focuses on unlocking value for freemium listeners and accelerating premium conversions by over 20% through personalized, machine-learning-informed lifecycle journeys. Additionally, she has scaled subscription and commerce experiences that have generated over $500M in revenue for top global artists.

Prior to Spotify, Nicole held a senior product role at Apple, where she contributed to the success of foundational fintech products, including Apple Card, Apple Card Family, and Apple Cash. Her expertise in the intersection of finance and digital experience was further honed at Capital One, where she oversaw core messaging platforms for over 100M customers and managed end-to-end digital onboarding for premium credit products.