Pavel Fabrikantov

Pavel Fabrikantov serves as Senior Vice President of Product at Semrush, where he unites deep-tech R&D with commercial strategy to drive massive scale. He recently architected the launch of the company’s first AI toolkit, GEO, which achieved multi-million-dollar ARR in under a month and evolved into the market-leading Semrush ONE solution. His leadership focuses on building AI-powered product experiences that simultaneously accelerate retention, monetization, and market expansion.

With a track record of scaling organizations of over 400 across product, engineering, and marketing, Pavel has managed portfolios generating nine-figure ARR while sustaining over 40% year-over-year growth for three consecutive years. He specializes in transforming single product-led growth (PLG) initiatives into robust business units, successfully turning niche tools into $6M+ ARR revenue streams with strong enterprise traction. His approach uniquely combines the agility of PLG growth engines with the rigor required for enterprise go-to-market strategies.