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Riana Zimmerman

Sr. Product Marketing Manager, Criteo

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Riana Zimmerman is a Global Product Marketing Leader living in Jersey City, and working in Manhattan, for Criteo, a Paris-based advertising software company. As a self-proclaimed problem-solving junkie, Riana strives to always put the customer first by driving feedback-driven go-to-market strategy and simplifying the complex.

In her current role, Riana has the opportunity to enable supply and demand sales teams across the United States, United Kingdom, Europe, and Asia, through the development of holistic product positioning and solution stories that complement each unique market’s needs and challenges. As a central operator responsible for collaborating across functions and locations, project managing product launches, and developing tools that support buyers throughout their decision-making journeys, Riana prides herself on her relationship management skills and passion for empowering colleagues and stakeholders to execute with agility. Riana leverages these skills outside of her day job, by knowledge sharing, and mentoring aspiring product marketing professionals within the Product School community, her career network, and beyond.

Previously, Riana spent two years managing go-to-market strategy and industry analyst relationships at Sprinklr, a social media management software; she also served as a social media subject matter expert at Hearst Digital Media, where she educated editorial and marketing teams on driving audience development as social media began to drive massive user penetration in 2012-2014.

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