Ritu Kapoor, the Chief Marketing Officer at Productboard, brings a dynamic approach to her role. With a strong background in building and leading marketing initiatives for innovative tech companies, Ritu's journey in the tech world has been marked by her ability to transform businesses and foster growth. She directs marketing efforts at Productboard, contributing to the company's mission to empower product managers to build outstanding products. She has played a pivotal role in launching new enterprise products and leading a corporate rebrand that enhanced Productboard's ability to serve its growing customer base.
Ritu's journey in the tech sector also included roles at SaaS automation leaders like Flexera, Palamida, and Agralogics, where she achieved notable accomplishments such as doubling a pre-acquisition brand and securing its acquisition. Throughout her career, she has been dedicated to fostering organic and inorganic growth, emphasizing product roadmaps and narratives, strategic partnerships, and driving operational efficiencies to accelerate sales capabilities. Ritu's remarkable track record features the launch of over 20 enterprise platforms and products, across various software categories and acquisitions, and the successful development and leadership of global teams. With a foundation in software engineering and a Master of Business Administration (MBA) in Finance from the University of Houston, Ritu exemplifies the transformational capabilities of marketing in the tech industry.
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