Sandra Cuya

Sandra is a Product Leader with a proven track record of building customer-centric digital products that drive engagement, retention, and long-term growth. Currently a Product Lead for Uber Eats, she has spent her career helping some of the world's leading consumer brands create personalized experiences powered by customer insights and data. Passionate about understanding customer behavior, Sandra specializes in transforming research and analytics into products that are intuitive, scalable, and deliver meaningful business impact.

Prior to Uber, Sandra held product and growth leadership roles at WW (WeightWatchers), TIDAL, Unilever, and Birchbox, where she led initiatives spanning product management, customer experience, CRM, retention, and lifecycle marketing. Her experience across consumer technology, subscription businesses, and e-commerce has given her a unique perspective on building products that keep customers engaged and coming back. Sandra enjoys sharing practical strategies for customer-centric product development and helping product managers use data to create exceptional user experiences.