Product School
Shilpi Shah


Shilpi Shah

Group Product Manager, Etsy

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Shilpi Shah, Group Product Manager at Etsy, is a strategic and outcome-oriented product leader with over 13 years of experience in product and technology, specializing in mission-driven B2C companies, two-sided marketplaces, and SaaS solutions.

Motivated by opportunities to create impactful and delightful products at scale, Shilpi enjoys tackling complex real-world problems at the intersection of technology and humanity. She is passionate about enhancing the proficiency of product management teams through coaching and mentorship, finding meaning in fostering connections and community with talented individuals.

Shilpi's experience includes driving strategic product bets for global marketplaces, such as leading The Knot WorldWide's entry into a new invitations e-commerce business and spearheading Etsy's "Share and Save" customer acquisition strategy. She has also led product teams to enable personalized recommendations through sophisticated ML/AI/GenAI solutions, scaled search experiences in high-velocity growth environments, and delved into complex user problems impacting significant real-life experiences like home buying and wedding planning.

With a track record of driving outcomes for various KPIs, Shilpi skillfully navigates big-picture business needs alongside user and technical requirements throughout the product lifecycle, from greenfield initiatives to scaling. She brings clarity to ambiguous situations by applying structured thinking and frameworks honed through years of consulting and direct product experience.

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