Shobha is a driven Product Leader, passionate about building innovative and market-defining products. She’s a multi-faceted professional, equally adept at launching new products and delivering capabilities on existing platforms. Currently, Shobha is a Senior Product Manager at Uber, leading strategy, market identification & sizing, vision setting, roadmapping, metrics definition, detailed requirements, and market rollout readiness. Prior to her current role, she was a Senior Technical Product Manager at Visa, applying a data-centric approach to verify product hypothesis and definition of KPIs. Additionally, Shobha was a Technical Product Manager before, leading CyberSource’s journey from eCommerce to Omni-Commerce, and designing merchant experience as they navigate through the world of managing a fleet of terminals. She started out her career as a Programmer Analyst at Cognizant, where she developed functionality for intelligent placement of coupons, that led to multi-million dollar savings. Shobha later transitioned into a Senior Consultant role facilitating and leading the product definition of the new Funding System encompassing all platforms and several interfacing systems related to Credit Risk, Tax, Operations Accounting, etc.