Product School
Spenser Shulem
speaker

Spencer Shulem

Founder & CEO at BuildBetter

  • LinkedIn

Spencer is passionate about building products that dramatically improve people’s lives.

He started his first business at age 12. With a unique take on the popular MMORPG World of Warcraft, he created a virtual private server with a first-time economy built in where players could buy property, objects, houses, and interact and affect the global economy. The server became one of the most played WoW private servers.

At age 13 he started a review video blog on YouTube, called Elite Nerds, where he would review software and hardware. This vlog later became a website gaining over 1.3 million hits a month. In the same year, he created his first mobile app called "App List." App List was named a "must have for any Android user," by The Big App Show.

At 14 Spencer started a software company called Unparalleled Software and made two top 1 selling productivity apps which was featured on the cover of Mac|Life magazine.

At 19, he founded WeDo which became the #1 life manager for students used at over 800 schools and 1.5m users. WeDo as a wellness consumer product targeting a historically unprofitable and hard-to-retain demographic had 20x the retention of the top products in it’s space, 3x the paid conversion, and a 10:1 LTV:CAC ratio.

Before starting BuildBetter, he consulted for startups around product. He's worked for Seed -> Series B companies helping them hire, scale, and build out their first product teams as VP/Head of Product.

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