Product School
Valerie Villarreal


Valerie Villarreal

Product Manager, Instagram

LinkedIn icon
Medium icon

Valerie is a Product Manager passionate about building delightful products that "stick," her specialty in user behavior makes a difference in delivering features to drive user action and retention. This intelligence in user empathy led her to Instagram, where she owns product growth outcomes by leading re-engagement and retention and manages a product strategy to help less active users discover relevant Feed and Stories content, interests, and close friend connections. Prior to this, Valeria was a Product Manager at Facebook. She completed technical "Bootcamp" for software development, data tools & ecosystem, and experimentation. Was a business lead for a Video Monetization Product, driving billions in revenue, and led a high-risk alpha product through beta to a global launch in +50 markets and +30 languages. At Snap Inc. as a Growth Manager, she owned product and marketing goals to attract and retain millions of new users building a C-Suite/Board-level strategy to grow adoption among "adjacent users."  She was also a Vice President of CRM and Mobile App products at Ticketmaster, led user acquisition and app growth strategy to grow double-digit for mobile app installs, mobile web visits by over 150M+ visits/monthly, increased revenue by +50%. Valeria was also an Engagement Manager consultant at McKinsey & Company and a Product Intern at Amazon.

Read More

Featured experience:

Facebook logo
Product School Icon Dark

Get our newsletter

Priority access to our events, free educational resources, and more. It’s all here.

By sharing your email, you agree to our Privacy Policy and Terms of Service