Valerie Villarreal

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Valerie Villarreal

Product Manager, Instagram

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Valerie is a Product Manager passionate about building delightful products that "stick," her specialty in user behavior makes a difference in delivering features to drive user action and retention. This intelligence in user empathy led her to Instagram, where she owns product growth outcomes by leading re-engagement and retention and manages a product strategy to help less active users discover relevant Feed and Stories content, interests, and close friend connections. Prior to this, Valeria was a Product Manager at Facebook. She completed technical "Bootcamp" for software development, data tools & ecosystem, and experimentation. Was a business lead for a Video Monetization Product, driving billions in revenue, and led a high-risk alpha product through beta to a global launch in +50 markets and +30 languages. At Snap Inc. as a Growth Manager, she owned product and marketing goals to attract and retain millions of new users building a C-Suite/Board-level strategy to grow adoption among "adjacent users."  She was also a Vice President of CRM and Mobile App products at Ticketmaster, led user acquisition and app growth strategy to grow double-digit for mobile app installs, mobile web visits by over 150M+ visits/monthly, increased revenue by +50%. Valeria was also an Engagement Manager consultant at McKinsey & Company and a Product Intern at Amazon.

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