Vineet has a wide range of Digital Product Management experience spanning 14 years which includes managing the development of several Digital Products across technologies, platforms in multiple domains including Big Data Analytics, Digital Advertising, payments, corporate communications, eCommerce, and enterprise software in B2C and B2B models. His experience includes working with startups, mid-segment, and global market leaders. Currently, he’s a Principal Product Manager, leading the company-wide effort of meeting Atlassian's #1 goal - making Atlassian's Cloud offerings better than on-premise products, enabling global customers to migrate to the Cloud. He’s also leading the effort of significantly improving Jira Cloud's Performance and Scale. Prior to his current role, Vineet was a Principal Technical Product Manager, owning the end to end Product Strategy for Amazon Associates and Ad Products. He led multiple large initiatives in collaboration with other Product and Business leaders across the globe at Amazon. He began as a Senior Technical Product Manager, owning and managing the referral attribution systems, commission computation engine, analytics platform, and payment products for the Amazon Affiliates/Associates program worldwide. Vineet is one of the best Platform managers, he’s very detailed oriented, highly analytical, and has excellent foresight into building platforms. His work at Amazon on an Ad Data Platform unlocked multiple business opportunities while delivering a highly scalable and robust system.