Product School

Value Proposition Canvas

Validated by Teesh Yalamanchili & Sergio Luna, Senior Product Manager at Amazon

A Product-focused take on the Value Proposition Canvas. Learn how to take user problems as the foundation of your solution and only build products that matter.

Help your team build the right thing before they build anything.
This template guides product teams to ground their thinking in real customer needs, encouraging discovery-led product development that leads to more innovative, impactful solutions.

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In collaboration with

Coda
Lucidspark

Benefits of the Value Proposition Canvas

  • Explanation of the Customer Profile and Value Map

  • A way to establish a clear relationship between user needs and your product’s solution

  • A discovery tool your team can use to challenge assumptions and uncover fresh opportunities

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Value Proposition Canvas Template