Updated: November 20, 2024- 9 min read
Let's take a closer look at the Product Operations Manager role, which has grown considerably over the past years. In the article below, we'll explore product operations, why it's so important, and what a Product Ops manager does.
We'll also cover the product operations manager job description, salary, and what you need to join a product ops team.
What Is Product Operations?
Product Ops already have a blueprint: Marketing ops, Sales ops, and DevOps have been an essential part of business for years. Product operations roles facilitate the easy communication and sharing of resources and data between departments. They are essential to ensuring cross-functional product teams work effectively and efficiently.
POMs have a passion for problem-solving, and they identify product weaknesses before competitors do. Depending on the size of the company, you might find yourself with a Product Operations Lead or a full Product Operations Team.
What Does a Product Operations Manager Do?
It’s a title you might have seen while browsing on LinkedIn, but what does a Product Operations Manager do? Product Ops operates differently at every company, depending on the product and the org structure.
For example, at Uber, each Product Manager is aligned with a Product Operations Manager (POM). Together, they talk through what they want to build, and then the POM handles some of the more nitty-gritty tasks, like data gathering and market research. In brief, they make sure the Product Manager has the tools and information they need to do their job.
However, at Stripe, Product Ops’ primary focus is on providing value for the user. They strengthen customer feedback loops and scale product knowledge within the company.
Product operations responsibilities
Some of the tasks owned by a POM include:
Managing which tools the product team uses (for communication, roadmapping, prototyping, user-onboarding, etc)
Developing business processes
Facilitating market research
Setting goals for teams and individual contributors
Owning and developing strategies for the teams’ priorities
Analyzing data
Social media sentiment mining
Analyzing user feedback and NPS scores
Product Operations Manager vs Product Manager
While a Product Manager owns the development of the product (aka, the person who Builds The Thing) a Product Operations Manager handles the day-to-day tasks involved with development, (aka, the person who Makes It Easier to Build The Thing.)
Not all companies will need a Product Operations Manager. They are often called upon for products in the on-demand space, as many of their tasks focus on keeping the product working properly and optimized for the end user after launch.
In most areas of development, PMs and POMs will work closely together, but on slightly differing tasks. For example:
Data: PMs need to be data-driven, but they don’t need to be data analysts. However, POMs have a focus on data and handle all aspects from collection to analysis. Often, the work they do with data will power decisions for the entire organization, not just one product or group of products.
Experimentation: Experiments, such as A/B testing, are part of a standard Product Management toolkit. Part of the Product Ops job description is to be more hands-on during the implementation and tracking stages.
Vision and Strategy: PMs own the product vision, defining the north star that keeps teams aligned and focused on a common goal. A POM helps the PM to define the vision and to communicate it internally.
Launch: A PM’s job doesn’t end at launch, that’s for sure! But at many companies, this is where the POM’s job really starts. After launch, they provide value for the end users by making sure that things keep running smoothly.
Unique Markets: Most global companies require their higher-level PMs to have experience launching in emerging markets. For example, a service like Uber operates very differently in London compared with Mumbai. For new markets, a POM will do more of the groundwork. They’ll focus on testing the unique requirements and running plenty of experiments to optimize a product per city/region.
There’s a big difference between building a product, and building a product the right way. Think of a POM as the oil in the gears that keeps the machine running smoothly.
The Benefits of Product Operations
1. Sharing the Right Data
Data is an integral part of all businesses, and it’s important that it’s gathered, analyzed, and shared in the right way. The benefit of having Product Ops is that you have someone who understands data like the back of their hand. When stakeholders and team members ask for data, they don’t always know what data they need. For example, marketing might ask for NPS scores. A Product Ops manager can hand this over, along with other data.
2. Choosing the Right Tools
With so many tools and software out there, for all aspects of product, it can be difficult to know which ones to choose! Once you have them implemented, they can also go wrong. A POM helps to ensure that your teams are using the correct tools, and are using them efficiently.
3. Supporting the Product Manager
Product Ops is often brought in to support a struggling Product Management team. They can solve a lot of different pain points, but the most important one is that they give PMs their time back. By handling a lot of the micro-level tasks, they free up PMs to work on a macro-level.
The Product Ops Manager Skillset
So now you know that your team needs a kick-ass Product Ops Manager. Or you’ve realized that Product Ops is your calling, and want to know the next steps to becoming one.
Product Operation Manager job description examples
Let's look at the skills companies desire in their Product Ops teammate. The role requires all of the usual Product Manager skills, such as time management, empathy, leadership, and storytelling.
Here are some of the skills and requirements that Facebook, Amplitude, and Stripe look for:
The Product Ops Career Path
Becoming a Product Operations Manager
You might now be wondering if Product Ops is right for you. If so, here are a few things to keep in mind:
The average Product Ops Manager salary in the US is $96,845 according to PayScale, and can go up to $127,000. It can be a very lucrative career path, particularly as you climb the ladder.
Product Ops Managers often need more experience. It’s quite rare to find an entry-level Product Ops Manager role because it requires a lot of attention to detail, and the ability to juggle a lot of hands-on tasks. It would be hard to choose the right software for your teams if you’ve never used a roadmapping tool before!
For this reason, it's best to get your first job as a Product Manager, get a feel for how you prefer to work, and then make the transition. Product Ops will be right for you if you enjoy the work of a Product Manager but want to dive deep into data and experimentation.
You might have also seen the titles Product Operations Analyst, and Product Operations Associate. While the meanings of these titles vary depending on the company, the trend seems to be that an Analyst works more closely with data as their primary focus, and an Associate is a more entry-level role. (Kind of like an Associate Product Manager.)
Leadership roles in Product Operations
There is plenty of room to grow within product operations, including Product Operations Lead, Head of Product Operations, and Director of Product Operations. Check out some of the LinkedIn profiles of product ops leaders:
Hiring a Product Ops Manager
If you’re already an established product leader, or founder, and you’re wondering if it’s time to hire a Product Ops Manager or team, this is for you!
The very first step will be working out whether or not you actually need Product Ops. You need to look at your current team and ask yourself the following questions:
Am I/are my product managers struggling to cope with the amount of work?
Are we a large company with many different product teams operating at the same time?
Is scale one of our priorities as a business, and is it something we're struggling with?
Are my teams experiencing a lot of pain points which could be fixed by a Product Ops manager?
If you answered yes to those questions…you need Product Ops!
From our interviews with dozens of product leaders, we know what the top tech companies look for in a Product Manager, and the same can be extended to Product Ops with just a few additions. Ideally, you’re looking for someone who loves problem-solving with an analytical mind and a passion for data. Hard skills and experience with a variety of PM tools will be key.
For a Product Manager, the soft skills are more important, and everything else can be learned on the job. But you want your Product Ops team to come with a few years of experience in the product world.
Product Operation Manager Interview Questions
Whether you’re looking to hire or get hired, it's worth investigating some common interview questions for the Product Operations role.
Since PMs and POMs have very similar roles, interviews will often include the most common Product Management interview questions, plus operational questions such as:
Can you describe a time when you streamlined a process to improve efficiency and productivity? What tools did you use?
Walk me through your process for coordinating a product launch in a new market. How did you manage the different stakeholders involved, and what tools or strategies did you use to keep the project on track?
Follow-up:
How did you measure the success of the launch, and what metrics did you track?
How are on-demand products different than other products?
Product Operations Managers' Contribution
POMs contribute to the success of product management by optimizing processes, enhancing cross-functional collaboration, managing resources, and ensuring the efficient delivery of high-quality products.
They are detail-oriented and not afraid to roll up their sleeves and get into the nitty-gritty. High-level operations with many moving parts benefit substantially from product ops managers and teams.
Think you might be right for product operations? Join our Slack community to make connections, as questions, and jumpstart your career.
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Updated: November 20, 2024
