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Proddy Award Winners Announced: The Best Digital Products of 2023!

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Carlos González De Villaumbrosia

February 13, 2024 - 13 min read

Updated: May 6, 2024 - 13 min read

The Proddy Awards 2023

It’s finally time to announce this year's Proddy Awards as the Top Products of 2023! Every year, we review hundreds of companies and select the top products our community loves across different categories. Congratulations to all the winners and their commitment to innovation and product excellence! 

Adoption Products

We're big fans of Adoption Products because they're all about making apps more user-friendly and fun to use. These tools are lifesavers in helping new users feel at home quickly and discover cool features with ease.


Adoption Product - Gainsight

Gainsight PX allows teams to drive growth through their product from acquisition through expansion. 


Adoption Product - Chameleon

Chameleon gives modern SaaS teams the most control, configuration, and customization to win with in-product UX. 


Adoption Product - Appcues

Appcues uses personalized welcome flows and targeted checklists to guide new users to their aha moment and shorten the amount of time it takes them to see value. 


Adoption Product - Whatfix

Whatfix empowers software users to unlock the true potential of applications across web, desktop, and mobile interfaces.


Adoption Product - Userpriot

Userpilot helps product, UX, and customer success teams increase user adoption through behavior driven product experiences. 

AI Products

AI Products are the cool kids of the tech world, using artificial intelligence to make things smarter and our lives easier. Our winners are changing the game by making AI not just smart, but also super user-friendly. 


AI Product - Lilt

Lilt revolutionizes language translation with AI, enhancing global communication and content accessibility.


AI Product - Assembly AI

AssemblyAI offers advanced speech recognition and processing technology for diverse audio analysis applications.


AI Product - Korl

Korl provides innovative solutions for remote work management, streamlining team collaboration and productivity.


AI Product - Catalist

Catalist AI offers advanced analytics solutions, driving informed decisions with powerful data insights.


AI Product - Kraftful

Kraftful gives organizations deep AI analysis of user feedback to learn what users need and how to make a product delightful.

Analytics Products 

Analytics Products are like the secret sauce for understanding all that data businesses collect. They help companies like yours make sense of the numbers. Our winners have the coolest tools that turn data into real decisions. 


Analytics Product - InisghtSoftware

Insightsoftware allows you to build lightning-fast embedded analytics experiences while accelerating time-to-value – without requiring additional engineering resources.


Analytics Product - Mixpanel

Mixpanel helps companies measure what matters, make decisions fast, and build better products through data. 


Analytics Product - Amplitude

Amplitude is the Digital Analytics Platform used by the most valuable brands and disruptive teams to understand and personalize their digital products and optimize the business value of product innovation.


Analytics Product - Indicative

Indicative is the leading Product Analytics platform that provides product and growth teams actionable insights to optimize customer engagement, increase conversion, and improve retention.


Analytics Product - LogRocket

LogRocket combines session replay, product analytics, and error tracking – empowering software teams to create the ideal product experience.

Business Intelligence Products 

Business Intelligence Products are like having a smart, data-whiz buddy, helping companies make sense of heaps of information. Our winners turn data into gold, making complex stuff simple and decision-making a breeze.


Business Intelligence - Luzmo

Luzmo is an embedded analytics platform, helping SaaS companies build customer-facing analytics for their applications in days, not months.


Business Intelligence - ThoughtSpot

Thoughtspot is a search & AI driven analytics platform that allows teams to get granular insights from billions of rows of data.


Business Intelligence - GoodData

GoodData is a software company specializing in cloud-based business intelligence (BI) and big data analytics.


Business Intelligence - YellowFin

Yellowfin is an integrated analytics software platform that gives teams BI, reporting, dashboards, data transformation, analytical apps, and collaboration.


Business Intelligence - Microstrategy

MicroStrategy provides enterprise analytics and mobility software, focusing on intelligence-driven solutions for better business decisions.

Collaboration Products

Collaboration Products are like the ultimate digital playgrounds for teams, where ideas fly and projects come to life. Our winners provide mind-mapping magic visually,  docs that do more, and they all make team work not just easy, but also fun.


Collaboration Product - Mural

Mural provides teams with a better way to work. For forward-thinking companies, the Mural digital whiteboard is that way.


Collaboration Product - Miro

Miro provides a visual workspace for innovation that enables distributed teams of any size to dream, design, and build the future together.


Collaboration Product - Lucid

Lucid provides virtual whiteboarding, intelligent diagramming, and cloud visualization, so teams can innovate faster.


Collaboration Product - Coda

Coda is a new doc that brings words, data, and teams together. Coda comes with a set of building blocksーlike pages for infinite depth, tables that talk to each other, and buttons that take action inside or outside your docーwhich anyone can combine to make a doc as powerful as an app. 


Collaboration Product - Notion

Notion is a connected workspace where your team can create docs, take notes, manage tasks, and organize your work – all in one place. 

Customer Data Platforms 

Customer Data Platforms are like the ultimate organizers for all the customer info a business collects. They help companies make sense of customer journeys and personalize their experience.


Customer Data Platform - Tealium

The Tealium Customer Data Hub (CDH) connects customer engagement data in real-time across the organization. 


Customer Data Platform - Segment

Twilio Segment is the world’s leading Customer Data Platform (CDP) which provides companies with the data foundation that they need to put their customers at the heart of every decision. 


Customer Data Platform - MParticle

mParticle is the largest independent Customer Data Platform. They make it easy to holistically manage customer data along the entire product and customer lifecycle.


Customer Data Platform - Rudderstack

RudderStack is the leading warehouse native CDP. With RudderStack's end-to-end platform and flexible, powerful tooling, data teams can easily collect, unify, and activate customer data to drive growth for the entire business. 


Customer Data Platform - Hightouch

Hightouch is a Data Activation platform that helps organizations turn their customer data into action so they can use it to personalize experiences, drive revenue, and ultimately grow their businesses. 

Digital Experience Platforms

Digital Experience Platforms are all about making online experiences cooler and more user-friendly. Our winners give businesses the lowdown on what users love and what needs a tweak.


Digital Experience Platform - FullStory

FullStory is a trusted Digital Experience Intelligence (DXI) platform that combines rich product analytics, robust session detail, and collaboration tools to deliver real-time insights that uncover opportunities on web and mobile app experiences.

Quantum Metric

Digital Experience Platform - Quantum Metric

Quantum Metric is a platform that ingests and visualizes everything your customers experience on the web, native app, and kiosk. 


Digital Experience Platform - Heap

Heap is the only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.


Digital Experience Platform - Glassbox

Glassbox empowers organizations to create frictionless digital journeys for their customers. Their digital experience analytics platform works in real time, across mobile apps and websites, to accelerate loyalty and growth. 


Digital Experience Platform - Pendo

Pendo helps you deliver better software experiences for happier and more productive users and employees. 

Experimentation Products

Experimentation Products are the secret sauce for businesses to try out cool new ideas on their websites and apps without going all in. Our winners offer tools where you can play around with different features and see what really clicks with users.

AB Tasty

Experimentation Product - AB Tasty

AB Tasty is a fast-growing provider of AI-powered experimentation, personalization, and feature management solutions, helping businesses drive revenue fast.


Experimentation Product - Split

Split provides a unified solution for feature flags, experimentation, and continuous delivery, centralizing feature flag management and separating code.


Experimentation Product - Launch Darkly

LaunchDarkly enables development and operations teams to deploy code at any time, even if a feature isn’t ready to be released to users. 


Experimentation Product - Kameleoon

Kameleoon offers advanced AI-driven A/B testing and personalization for websites, optimizing user experience and conversion rates.


Experimentation Product - Eppo

Eppo specializes in A/B testing and experimentation, helping teams make data-driven decisions for product optimization.

Integration Products

Integration Products are like the ultimate digital handshakes, connecting different apps and systems so they can chat and work together smoothly. With tools like the ones from our winners, it's all about making sure your tech plays nice with each other.


Integration Product - Prismatic

Prismatic is the integration platform for B2B software companies. It's the quickest way to build integrations to the other apps your customers use and to add a native integration marketplace to your product.


Integration Product - Merge

Merge specializes in API consolidation, simplifying business integration processes with a unified API for HR, payroll, and accounting.


Integration Product - Tray simplifies API integrations with Tray connectors, the Connector Builder, and Authentication and Projects features.


Integration Product - Workato

Workato helps teams automate business workflows across cloud and on-premises apps.


Integration Product - SnapLogic

SnapLogic delivers an Intelligent Integration Platform for connecting enterprise data, applications, and APIs faster and easier.

Roadmapping Products

Roadmapping Products are the secret weapons for nailing product planning, helping teams turn big ideas into actionable roadmaps. With our winners, it's all about getting everyone on the same page and the plan crystal clear.


Roadmapping Product - Airfocus

Airfocus helps you manage and communicate your product strategy, prioritize your work, build roadmaps, and connect feedback to solve the right problems.


Roadmapping Product - Productboard

Productboard allows you to capture problems, feedback, user research, organize feature ideas, plan releases, and share beautiful interactive roadmaps. 


Roadmapping Product - is an agile product management tool designed to provide users with a clear understanding of what their product is and where it is going.


Roadmapping Product - Ignition

Ignition is the first Go-to-Market Ops platform designed to centralize and automate every step of product, feature, and campaign launches. 


Roadmapping Product - Dragonboat

Dragonboat helps teams deliver products that accelerate business outcomes. Its award-winning responsive product portfolio platform allows teams to strategize, prioritize, plan, deliver, measure, and improve their products.

Project Management Apps

Project Management apps like our winners are like the Swiss Army knives for keeping projects on track – they’ve got everything you need to plan, track, and nail your goals. They're all about making project chaos a thing of the past and keeping your team in sync.


Project Management - Work OS is an open platform where anyone can create the tools they need to run every aspect of their work.


Project Management - ClickUp

ClickUp simplifies work and gets more done. Plan, track, and manage any type of work with project management that flexes to your team's needs.


Project Management - Linear

Linear streamlines software project management with a sleek interface, simplifying issue tracking, and project coordination for development teams.


Project Management - Shortcut

Shortcut unites planning and development into a single experience with tightly integrated Docs, Issue Tracking, and Sprint Planning features.


Project Management - Airtable

Airtable is a low-code platform for building collaborative apps. Customize team workflows, collaborate, and achieve ambitious outcomes.

Prototyping Products

Prototyping Products are the go-to for designers who want to bring their app and website ideas to life before coding starts. Our winners are all about making it easy to sketch, test, and tweak designs with your team.


Prototyping Product - Figma

Figma is a design platform for teams who build products together. Born on the Web, Figma helps the entire product team create, test, and ship better designs, faster.


Prototyping Product - Balsamiq

Balsamiq Wireframes is a rapid wireframing software that combines the comfort and simplicity of paper sketching with the power of a digital tool, so your work is easier to share, modify, and get honest feedback on. 


Prototyping Product - Marvel

Marvel is a design platform that allows you to access all the core functionality you need to build digital products - wireframe, prototype, and generate design specs in one place.


Prototyping Product - Axure

Axure drives innovative digital experiences with its UX platform that empowers the collaboration needed to bridge the gaps between design, development, customers, and your business. 


Prototyping Product - Uizard

Uizard is a rapid, AI-powered UI design tool used for designing wireframes, mockups, and prototypes in minutes. 

Research & Feedback Products

Research & Feedback Products, like the ones offered by our winners, are all about getting the real scoop from users – what they love, what bugs them, and what could be better. They're super handy for asking the right questions and actually hearing what customers have to say.


Research & Feedback Product - UserTesting

With UserTesting, teams can hear what their audience is saying and see what they mean. So they can create better experiences.


Research & Feedback Product - Sprig

Sprig enables teams to research across the product development lifecycle by capturing user feedback and session clips directly in your product.


Research & Feedback Product - Typeform

Typeform specializes in interactive forms and surveys, offering unique, user-friendly interfaces for data collection and engagement.


Research & Feedback Product - Dovetail

Dovetail offers qualitative data analysis software, enabling teams to analyze, synthesize, and share user research insights effectively.


Research & Feedback Product - Maze

Maze is a continuous product discovery platform that offers AI-powered research tools like prototype testing, live website testing, feedback surveys, and interview studies, enabling teams to build and improve products faster with data-informed decisions.

Products to Watch

In the "Products to Watch" category, you'll find some cool, up-and-coming products shaking things up in their fields. It's where you get a sneak peek at fresh names that are bringing new twists to everything from AI to project management.


Product to Watch - Panobi

Panobi brings work streams into a single, automated view by integrating with existing systems like data warehouses and product experimentation tools.


Product to Watch - Cardagraph

Cardagraph is the first platform to help product leaders and teams plan using reality instead of assumptions and estimates. 


Product to Watch - Cord

Cord is a toolkit for adding chat and live collaboration to your product. Use its pre-built Components, rich SDK, and powerful APIs to build the experience you and your customers need.


Product to Watch - Avo

Avo helps teams plan, implement, and verify analytics, so they don't fly blind and fail to build great user experiences.


Product to Watch - Merlin

Merlin provides you with better feedback for better products with qualitative research conducted, analyzed, and summarized by AI.


Product to Watch - Artifact

Artifact's AI analyzes what customers say and do and surfaces predictive insights that ensure you know exactly what will drive customer growth and loyalty.



Beamer is a customer communication tool for product releases that opens a two-way communication right from your app to easily reach, engage, and hear from your customers.


Product to Watch - is an AI-powered product discovery and strategy platform that helps product leaders identify problems to solve for customers, decide what to build next based on actionable product intelligence, and create product strategies to drive business outcomes.


Product to Watch - Enterpret

Enterpret focuses on customer feedback analysis, utilizing AI to transform feedback into actionable business insights.


Product to Watch -

Unwrap, is on a mission to help companies listen to their users by helping you build your product roadmap in confidence, and prevent churn by shipping features users actually want.


Product to Watch - Stomio

Stomio's helps you engage, capture, and analyze your voice of customer throughout your product lifecycle. 


Product to Watch - Syncly

Syncly empowers businesses to automatically categorize and analyze customer feedback using AI, providing a scalable solution for feedback management and enabling prioritization based on revenue impact.


Product to Watch - June

June is the only product analytics tool entirely built for B2B SaaS companies. It's also the only one that your whole team will actually use in their day-to-day.


Product to Watch - Wevo

Wevo provides a platform for customer experience optimization, using AI to enhance digital experiences before going live.

Congratulations to all of our amazing winners!

Updated: May 6, 2024

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