Updated: February 16, 2024 - 4 min read
In a world where new products are launched every day, the key to standing out lies in mastering how to make Product Launches exceptional. For Product Marketers and Managers alike, Product Launches can stir up a whirlwind of emotions and despite best intentions, it’s not always easy to find the time for self-development. That’s why we’re excited to announce the launch of our brand new Product Launches Micro-Certification (PRLC)™️. It’s designed to give you an in-depth understanding of the critical elements that make a successful Product Launch.
Designed for busy Product professionals, this two-hour micro-certification can be completed at your own pace, free of charge! But before we tell you more about why our new certification is a must, let’s remind ourselves – why are Product Launches important?
The Importance of Product Launches
Product Launches are pivotal moments in a product's journey, marking strategic milestones that can determine its success. They're opportunities to showcase a product's value, differentiate it from competitors, and capture the attention of target audiences. Beyond generating excitement, successful launches lay the groundwork for customer acquisition, retention, and long-term profitability. Today consumer preferences evolve rapidly, so mastering Product Launches is essential for staying competitive and driving sustained growth.
Simply put, Product Launches are the catalysts that propel brands forward, making them indispensable for Product professionals.
What will I cover in the Product Launches Micro-Certification?
Our Product Launches Micro-Certification includes everything you need to elevate your Product Marketing skills and set you on the path to successful Product Launches.
By enrolling in this course, you will dive into the foundational concepts of Product Launches and uncover the essential components required to develop a robust go-to-market plan. You will learn not just the 'how' but also the 'why' behind successful Product Launch strategies, empowering you to make informed decisions that align with both market demands and organizational goals.
This micro-certification is divided into three modules:
Iconic Product Launches: Here you explore some of the most iconic Product Launches and understand how they got there to set the stage for you to make your own launches iconic.
Foundational Elements of an Exceptional Product Launch: The module starts by introducing the key ingredients for an exceptional Product Launch. Then you will learn about the foundational elements that are critical to Product Launches. You will also receive access to a framework you can download to design great Product Launches on your own.
Components of Exceptional Go-To-Market Plans: This module starts by introducing the components of exceptional go-to-market plans before diving into each of them in further detail. You will also get some pro-tips for operationalizing GTM Plans and examples from real launches to help you stand out.
Why should I take the Product Launches Micro-Certification?
What sets this micro-certification apart is its practical approach to learning. Through a blend of engaging videos, interactive readings, hands-on exercises, and real-world case studies, you'll not only gain theoretical knowledge but also practical insights that you can immediately apply to your own Product Launches. By understanding not just the "how," but also the "why" behind successful Product Launch strategies, you'll be empowered to make informed decisions that drive tangible results.
This micro-certification is an opportunity to empower yourself to avoid failed launches and enhance your Product career, right now!
How long does the course last?
This micro-certification takes approximately 2 hours to complete, but because you gain lifetime access when you enroll, you can take all the time you need to complete the course. What’s more, with unlimited access you can refer back to the course materials from any of your devices, making it a timeless resource you can benefit from year after year.
How much does the micro-cert cost?
Absolutely free! Yes, you read that right. Just like Product School's other micro-certifications, the Product Launches Micro-Certification won't cost you a dime. So why hesitate? Seize the opportunity now and enroll today to elevate your Product Launch skills!
Updated: February 16, 2024
