Product School

Samsara CPO on Building a $20B Tech Giant by Digitizing Non-Tech Industries

Kiren-Sekar-Headshot

Kiren Sekar

CPO at Samsara

April 30, 2025

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In this episode, Carlos Gonzalez de Villaumbrosia interviews Kiren Sekar, Chief Product Officer at Samsara, a $20+ billion company revolutionizing physical operations technology. Since its founding about 10 years ago, Samsara has become a leader in IoT and AI solutions for industries like transportation, manufacturing, and construction.
As CPO, Kiren leads Samsara's product strategy and development, overseeing a team of ~700 people in R&D. Under his leadership, Samsara has successfully built an integrated platform that combines hardware sensors and cameras with sophisticated software solutions, collecting over 10 trillion data points annually to help businesses improve safety, efficiency, and sustainability.

We explore how Samsara balances hardware and software development, uses their 70/20/10 framework for product roadmap prioritization, and leverages AI to enhance driver safety and operational efficiency. Kiren also shares insights on building and scaling product teams in a rapidly growing enterprise environment.

What you'll learn:
- How to implement a 70/20/10 framework for product roadmap prioritization
- Strategies for building and scaling R&D teams across hardware and software
- Methods for creating effective customer feedback loops combining data and field visits
- Approaches to balancing customer requests with innovation initiatives

Key Takeaways 👇:
- Product Strategy Framework
- Uses 70/20/10 model to balance core product development, growth initiatives, and innovation
- Focuses on horizontal solutions that work across multiple industries
- Emphasizes three main themes: safety, efficiency, and sustainability


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