Updated: August 10, 2023 - 3 min read
Just like the products you work on, becoming a great product manager isn’t a set-it-and-forget-it activity – Product Management is a constantly evolving field. This makes learning new skills and strategies essential if you want to stay ahead and become the best professional you can be. But we know that despite your best intentions, it’s not always easy to find the time for self-development. That’s why we’re excited to announce the launch of our brand-new Product Strategy Micro-Certification.
Designed for busy product professionals, this two-hour micro-certification can be completed at your own pace, free of charge! But before we tell you more about why our new certification is a must, let’s remind ourselves – why is Product Strategy important?
The importance of Product Strategy
Product Strategy is essential for the success of any product. Implementing the right strategy answers key questions such as who the product will serve, how it will benefit them, and how it will further the company's goals throughout the product's lifecycle. What's more, a good Product Strategy provides a roadmap for product development and marketing, aligns teams around common goals, and helps companies differentiate themselves in the market.
In short, crafting an advanced Product Strategy can determine the line between a good product manager and a great one.
What will I cover in the Product Strategy Micro-Certification?
Our Product Strategy Micro-Certification includes everything you need to take your strategy skills to the next level. After completing the certification, you’ll:
Understand the importance of product strategy and OKRs
Know how to carry out effective market analysis
Be able to harness the power of customer analytics
Know how to craft an effective product roadmap
Understand how to communicate product strategy to drive stakeholder alignment
Have a product strategy formula to craft expert strategies in 6 steps
Why should I take the Product Strategy Micro-Certification?
The Product Strategy Micro-Certification is an immersive program designed to equip you with a robust understanding of Product Strategy. What really sets this certification apart is its practical, hands-on approach. You'll delve into real-world case studies that offer tangible examples of successful product strategies in action. These case studies provide you with invaluable lessons and experiences that you can apply to your products, helping you move from delivering good products to great ones.
The micro-certification is an opportunity to develop the kind of strategic value that can lead to advancement in your career or even reshape your organization's product vision. In short, this certification is a must-have for product professionals and leaders aiming to enhance their strategic prowess and stand out from the crowd.
How long does the course last?
This micro-certification takes approximately 2 hours to complete, but because you gain lifetime access when you enroll, you can take all the time you need to complete the course. What’s more, with unlimited access you can refer back to the course materials from any of your devices, making it a timeless resource you can benefit from year after year.
How much does the micro-cert cost?
Nada. Zilch. Nothing. Just like Product School's other micro-certifications, the Product Strategy Micro-Certification is totally free! So what are you waiting for? Enroll today to earn your micro-certification and become a product strategy pro!
Updated: August 10, 2023