Gabriela Araujo

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Gabriela Araujo

Content Editor

Gaby does it all: she codes, she designs, she writes...there’s not much she can’t do! She can usually be found researching cool new tools to try, reading up about the latest tech news, and her dog Igor is low-key the office favorite.

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Discover Gabriela Araujo's Posts

Jobs to Be Done as a Mindset: Interviewing Jim Kalbach, Author of The JTBD Playbook
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Jobs to Be Done as a Mindset: Interviewing Jim Kalbach, Author of The JTBD Playbook

Product Fundamentals

Jobs to Be Done as a Mindset: Interviewing Jim Kalbach, Author of The JTBD Playbook

An interview with Jim Kalbach, author of The Jobs to Be Done Playbook. Learn what JTBD is about!

7 Traits of Successful Digital Marketing Managers - And What PMs Can Learn from Them - Product School
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7 Traits of Successful Digital Marketing Managers – And What PMs Can Learn from Them

Skills

7 Traits of Successful Digital Marketing Managers – And What PMs Can Learn from Them

We’ve put together a guide to the seven most important skills digital marketers should develop.

Design Thinking in Product Management
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Design Thinking in Product Management

User Experience

Design Thinking in Product Management

Design thinking should be an integral part of product development and management processes. But what exactly is Design Thinking?

Climbing the Ladder: How to Grow as a Product Manager
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Climbing the Ladder: How to Grow as a Product Manager

Career Development

Climbing the Ladder: How to Grow as a Product Manager

The one thing that all levels of PM have in common is the customer. With this fundamental truth in the back of your mind, let’s dive into what Kevin Gu has to say.

How to Pivot to Product Management by Sysdig's Head of Product
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How to Pivot to Product Management by Sysdig’s Head of Product

Career Development

How to Pivot to Product Management by Sysdig’s Head of Product

This week our #AskMeAnything session welcomed Dhaval Shah, Head of Product at Sysdig.

How to use OKRs to Prioritize and Plan as a Product Manager
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How to Use OKRs for Roadmap Prioritization and Planning

Product Fundamentals

How to Use OKRs for Roadmap Prioritization and Planning

When customers are expecting you to deliver high-quality products within no time, it often feels overwhelming.

3 Ways to Validate Your Product Idea by Testing a Hypothesis
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3 Ways to Validate Your Product Idea by Testing a Hypothesis

Product Fundamentals

3 Ways to Validate Your Product Idea by Testing a Hypothesis

Table of Contents Online Mortgage Lead Gen Flow Overview 3 Tactics to Test Your Product Idea1. A/B testing2. Personalization3. Predictive PersonalizationPersonalization ExamplesSummary Having a product idea is great… But how do we know if the problem we are trying to solve actually exists? Learn the ways you can do this! 

Product Management for International Markets — What You Need to Know
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Product Management for International Markets — What You Need to Know

Career Development

Product Management for International Markets — What You Need to Know

Table of Contents Meet Meng JiangWhat is the Role of a Product Manager?What Makes a Good Product Manager?International MarketsHow to Approach International Markets? Being successful in the International Market requires understanding the local customers and the local ecosystem. Learn what you need to know!

Five Steps to Become PM While Working Full-Time
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5 Steps to Become PM While Working Full-Time

Career Development

5 Steps to Become PM While Working Full-Time

Table of Contents Step #1: Learn to think like a product managerStep #2: Start networkingStep #3: Build and ship a side projectStep #4: Learn how to be influential#1: Have a good attitude#2: Show gratitude and empathy#3: Foster discussionStep #5: Start your job outreach#1: Revamp your LinkedIn profile#2: Find companies that are hiring product managers#3: Skip […]

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