Updated: June 6, 2024- 5 min read
Product School gathered the Product community once again for an inspiring day of talks, networking, and all-around great times in the Big Apple. With thousands of in-person and online attendees connecting from around the world, ProductCon New York 2024 was a roaring success!
If you missed the event, you're in luck. We're covering the highlights below, with links to watch the presentations by Product Leaders at Slack, Amplitude, Beats by Dr.Dre, and more. Plus, you can download speaker slides on our Rewind page.
Make this the last ProductCon you miss! Sign up for the next ProductCon to see it live and connect with the ProductCon community.
AI for Every Business: Unlocking Your Product's Universal Potential
Jaime DeLanghe VP of Product at Slack started us off with her fantastic talk on the future of AI products to solve real user problems while building trust with customers.
“Using AI effectively starts with your user needs, broadening the scope of solvable problems, and eventually considering commodification.”
Mission to Decommission: Importance of Decommissioning Products to Increase Enterprise-Wide Efficiency
Purvi Shah, VP Data Platform at American Express kept up the energy with her rousing presentation about the importance of decommissioning legacy systems to boost enterprise efficiency.
“Anticipate challenges proactively; they will continue to arise. Have a framework in place to address them.”
From Daily Decisions to Bottom Line: Connecting Product Work to Revenue
Then it was time for Ibrahim Bashir, VP of Product at Amplitude to take the stage. He had the comment section on fire with his highly relatable talk on how to align daily product decisions with revenue growth, retention, and margins.
“For every company, revenue falls into three buckets: generating revenue, preserving revenue, and sustaining revenue.”
From Siloed Products to Connected Ecosystem: Building a Sustainable and Scalable Platform
Sneha Rao, VP of Product at The New York Times, took us through her incredible journey of transforming siloed products into connected ecosystems through platform investments.
“The more users engage, the more valuable the platform becomes for everyone. It’s a snowball effect, creating a richer and more dynamic user experience.”
Designing Great Products: The Power of Design and Leadership
We were all looking forward to Robert Brunner's talk. As Chief Designer at Beats by Dr. Dre, he's as legendary as the game-changing headphones he helped launch. His insights into how designers can harness the power of technology to create transformative products did not disappoint!
“Technology enables, but design establishes. Amazing tech does not matter if nobody gets it, needs it, or wants it.”
Maximizing User Satisfaction for Increased Revenue
Next up was a dynamic panel discussion among a group of excellent Product leaders with a diversity of experience:
SVP of Product Marketing, Publicis Media
(Moderator)
SVP, Product and Engineering, Quantum Metric
VP of Professional Services, Glassbox
CEO, Dialexa, an IBM Company
Co-Founder & GM/SVP of Expansion Products, Pendo.io
It was fascinating listening to these smart professionals discuss the critical connection between user satisfaction and revenue growth.
“Not making assumptions and truly understanding your customers’ needs when building a product is essential. This approach helps to drive customer satisfaction and build stronger relationships.”
— Joseph Crawford
How World-Class Product Teams Are Winning in the AI Era
Our own Carlos González De Villaumbrosia, Founder & CEO of Product School, was up next. Carlos didn't pull any punches this time! He talked about what makes or breaks digital transformations, and what it takes to get ahead in the age of AI.
“The main reason 70% of digital transformations fail is a lack of clear vision and strategy. If a digital transformation is treated as a side project, it will end up dying.”
De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovation With Your Product
Christina Goldschmidt, VP of Product Design at Warner Music Group urged us all to leverage innovative design thinking to create lasting value and stand out from the crowd. She broke down several inspiring design-informed techniques for driving new ideas from conception to reality
“Facilitating systematic brainstorming is a fundamental tool for solving any problem. It empowers you and your team to consistently access creative solutions from your subconscious, providing a reliable and repeatable approach to innovation.”
Unsubscribed: Combat Subscription Fatigue With a Membership Mentality
Now for the closer! Penny Szeto, Head of Product at Amazon Games kept us riveted to the very end with her dynamic presentation on how to boost brand loyalty and retention by applying a membership mindset to the subscription models that are so prevalent in today's consumer landscape.
“Social interaction increases the odds of survival in humans by 50%. It's not just good for your business, but also for your customers.”
And that's a wrap! We are so grateful to the speakers, attendees, and volunteers who made ProductCon New York possible once again in 2024! Next up, ProductCon Online followed by ProductCon San Francisco!
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Updated: June 6, 2024
