Understanding the problem is the key to working out a solution. As a Product Manager, it is important to strategize and find the right questions to ask users, in order to get clarity on problems. Solving problems improves your product and keeps your users happy.
Meet Léa Samrani
Léa Samrani has been the Product Lead at Stealth Startup since May 2019. She has 7+ years of experience in leading various teams with strategy-driven, fast-paced practices. She previously worked as a Product Manager at MagicLab, which included working on Bumble and Badoo.
Problem Solving for Product Success
Badoo is an app that helps people of similar interests meet. Léa Samrani says that the mission of the company is to provide the best technology for the people to meet because happiness is better when shared. According to the team, more than 550,000,000 people are currently the users of the app, across the world.
The challenges faced in a PM role
The legacy system – it is difficult to understand the legacy system. It takes time to figure out why certain things were done a certain way.
Data – Data is an important part of the analysis and decision-making process in many companies. However, the data we generally get is uncultured and raw. It is crucial to clean it before putting it through analysis. Many a times, the data we get might be misleading. It’s helpful to sort and test before narrowing it to an outcome.
So how do we get started?
1. Define your North Star
To get started, figure out your North Star (the end-goal). For example, in the case of Badoo, the company states, “Our mission is to provide the best technology for people to meet because happiness is better shared”. In this definition, the main agenda of the app or the North Star is the idea of making people meet.
2. Define your key metrics
Work out how your going to measure your progress towards your North Star. For Badoo, for example, one of the KPIs could be the number of conversations had between matches.
3. Create a user funnel
In the case of Badoo, the user funnel is the path between the user and the match. The various flag posts in between constitute the user funnel. It can be defined by the following stages:
New users: Landing -> Register -> Onboarding -> Like people -> Match Conversation.
The obstacles that prevent users from moving along this path give a PM their first problems to solve.
In this process, the two key spotlights are user activation and retention. Once the user gets registered, user activation happens. Many times, owing to different factors, user activation fails.
Retention rates have different parameters depending on your product/company, so this is another thing that a product manager will have to experiment with. Ask yourself ‘what does user retention look like to us?’
Looking into the reasons behind falling retention rates will help you discover problems to solve, and solving those problems will improve the performance of your product.
The key here is detecting and analyzing the problem properly, for which you’ll need quality data from your users.
- Define the real problem: Establish the problem. Initially, you may end up asking the wrong questions. Don’t base your problem on assumptions. Iterate, create a hypothesis, analyze and then ask the right questions and get a strong definition of the problem.
- Talk to your users: This helps in understanding the real-time situation in the market. Direct user feedback is very valuable.
- Keep asking why: This gets rid of unnecessary assumptions and keeps you on the right track.
Did you enjoy this talk? You can see many more like it on our YouTube channel!
You can also join in these talks live and in person at our Global Product Management Events. You can find one from your local Product School chapter here.