Updated: January 27, 2023 - 2 min read
The latest edition of our customer-centric eBook, 'The Product Mindset', is available to download. Product Management is forever evolving and adapting to the ever-changing landscape in the market. Staying ahead, connecting to customers and ensuring that your users are front of mind are critical. Given the recent layoffs, now is a great time to take full advantage of our free resources and certifications to help you excel in your product career. Or, if you're a company, learn how other companies have succeeded and met their product and organizational goals.
We are excited that this edition features an opening chapter by Gainsight, a company specializing in customer success and product experience. The 'product mindset' isn't the sole responsibility of one person but is for everyone on the team. Wanting to know more, dig deeper and find solutions to problems helps product teams stand out and continue to build innovative products that customers want and need - before they even know it. Gainsight highlights how you can benefit from connecting with real customers and seeing them react to your product in your environment. Jared Lees, the VP of Product Marketing, shares, "A customer-centric product strategy means understanding your customer before you start developing your product."
Other insightful chapters by product leaders include:
Customer voice: how to ask the right questions
Fill a need, fast: creating your minimum viable product
Building AI products that people trust
The past, present and future of personalization
The psychology of habit-forming products
Conclusion: your mission: the customer's needs, your company's values
Updated: January 27, 2023