ProductCon Logo
October 6 & 7, SVN West - San Francisco

ProductCon San Francisco

For Product Leaders, By Product Leaders — Fueled by AI

ProductCon San Francisco is the premier gathering for AI product leaders, where the team at Product School brings together over a thousand innovators, executives, and visionaries from across the industry. Attendees will explore the next wave of transformative AI technologies reshaping the product landscape and share strategies for driving enterprise-scale impact.

From insightful keynotes to inspiring conversations, ProductCon San Francisco equips teams with the tools and mindset to lead confidently in the age of AI — all from Silicon Valley’s doorstep.

ProductCon San Francisco@2x

Meet ProductCon San Francisco 2026 Speakers

We’re bringing together global leaders in AI and product, giving actionable takeaways, real-world use cases, and demos you can action today. Join us live from the iconic SVN West, as they unveil how to build better products faster with AI.

ProductCon Workshops - October 6

All times are shown in your local time zone.

09:25 pm

Welcome

09:30 pm

Impact Of Agents On Product Work

10:10 pm

Conviction at the Speed of Build

10:50 pm

Workshop with Omri Herman, Founder at Spring

11:30 pm

From a Blank Chat to a Product You Actually Use, with Dejan Krstic, CPO at Product School

12:10 am

Workshop with Simon Kubica, CEO at Alloy

ProductCon San Francisco - October 7

All times are shown in your local time zone.

05:00 pm

Welcome

05:10 pm

Distribution Beats Features in Every Market You Don't Understand

VP of Product at YouTube, Ajay Arora, has spent his career proving that the best product in the world still loses if it can't reach people the way a local market actually operates. At Netflix, he launched a mobile-only, lower-priced plan for India and built bundled offerings through local cable and telecom partners, growth that came from rethinking distribution, not adding features. He'll walk through how PMs can build a real distribution strategy for markets they don't natively understand, and why the feature-first instinct falls apart the moment you leave your home market.

05:30 pm

The AI Operating Model for Product Teams

CEO of Product School, Carlos Gonzalez de Villaumbrosia, opens the day by laying out the operating model his own team runs on, how product, engineering, and go-to-market work when AI agents are treated as teammates rather than tools bolted onto the old process. Drawing on hundreds of conversations with product leaders on The Product Podcast and on rebuilding Product School's own workflows around AI, he'll share the org design, rituals, and decision rights that separate genuinely AI-native teams from teams that just added a chatbot.

05:50 pm

Coffee Break

06:30 pm

High Stakes, High Velocity: Shipping Consumer AI in Healthcare

Chief Product Officer at Hims & Hers, Dheerja Kaur, has spent much of her career opening up what was reserved for the wealthy — democratizing access to the markets at Robinhood, and now bringing concierge-level healthcare to millions at Hims & Hers. In this session, she shares what it took to ship a new consumer AI product in a regulated, high-stakes industry — greenfield team and systems, clinicians and engineers building side by side — and the principles that carry to any team shipping consumer AI.

06:50 pm

The Product Podcast with Mr Beast CPTO Shiva Rajaraman

Carlos sits down live with Shiva Rajaraman, Chief Product and Technology Officer at MrBeast, for this episode of The Product Podcast. Before building the product and engineering org behind the biggest creator brand on the internet, Shiva led product at Uber, OpenSea, Meta, WeWork, Spotify, and Apple, and spent eight years at Google and YouTube, a career built almost entirely around scaling attention into product. Expect a conversation about what product looks like when your user base runs into the hundreds of millions and your competition is whatever's trending today.

07:10 pm

Building Backwards: Prototypes Over PRDs

CPO at Webflow, Ben Haefele, makes the case for building backwards, starting from working code instead of a spec, which he argues is the purest expression of the Agile Manifesto finally realized. He'll share how Webflow operationalized that shift company-wide over six-plus months, including a rewritten PM career ladder, a weekly company-wide Builder Day, and PRDs that now get generated after the fact from an agent reading the full commit history.

07:30 pm

Lunch

08:30 pm

The Product Podcast with Replit CEO Amjad Masad

Carlos welcomes Amjad Masad, co-founder and CEO of Replit, for a live taping of The Product Podcast. More than 50 million people, from solo builders to most of the Fortune 500, now build software on Replit by describing what they want in plain language while agents design, code, test, and deploy it. They'll dig into what it actually takes to work toward Amjad's stated goal of a billion developers, and what that means for anyone whose job title still reads product manager.

08:50 pm

Aligning, Deciding, and Building Toward Better Outcomes in the Agentic Era

Chief Product and Technology Officer at Miro, Jeff Chow, has watched AI change nearly everything about how his teams build, except the three milestones they've always shipped against. In this session, he argues the real bottleneck in the agentic era isn't execution speed, it's decision-making, since teams can now produce ten times the output but only the ones that align and decide just as fast turn that output into results. He'll share how Miro kept its process intact while rebuilding everything that happens inside it.

09:10 pm

Zero to Launched: One AI-Native Build, Unedited

  • Co-founder and Head of Technology at Gusto

Co-founder and Head of Technology at Gusto, Edward Kim, built the first prototype of Gusto Cofounder from an airport lounge at Heathrow after missing his connecting flight, with nothing but Claude Code and five hours to kill. Ten weeks later, a five-person team had shipped the real product, no PRDs, no Figma files, no meetings, just pull requests and a permanent Zoom room. He'll rebuild that same process live on stage, one AI-native build from a blank screen to something launched, with nothing cut and nothing staged.

09:30 pm

Coffee Break

10:10 pm

What Great looks Like at Every Stage of the New Product Development Cycle

A panel of product leaders traces the new product development cycle stage by stage, discovery, prototyping, launch, and iteration, and pressure-tests what "great" actually looks like at each one now that AI has compressed timelines that used to take quarters into days. Expect disagreement as much as agreement, where one leader argues speed is now the whole game and another pushes back that judgment matters more than ever once anyone can ship fast.

10:40 pm

Building an AI-Native Product Org With No Legacy to Protect

GM and SVP of Product at Gamma, Diana Berlin, joined the company at 30 employees and built its enterprise product and go-to-market org from a blank slate, with no legacy process, headcount model, or org chart to defend. She'll share what it actually looks like to design a product org around AI from day one instead of retrofitting one, and what teams carrying real legacy can and can't borrow from that approach.

11:00 pm

The Product Podcast with Cisco President & CPO Jeetu Patel

Carlos closes out the day with Jeetu Patel, President and Chief Product Officer at Cisco, for a live episode of The Product Podcast. Jeetu joined Cisco in 2020 to run Security and Collaboration and has spent the years since bringing the company's sprawling portfolio together to protect customer businesses in the AI era. Expect a conversation about running product at enterprise scale, where a single decision touches multibillion-dollar businesses that all need to move at once.

11:20 pm

Closing Remarks

11:25 pm

After Party

Unlock the full 2-day ProductCon experience

The full ProductCon experience now runs two days. Join us for hands-on VIP workshops and networking with senior Product leaders. Every workshop is taught by a builder who ships - no fluff or sales pitches. 

  • When & Where: October 6, 3:00 PM – 6:00 PM | SVN West

  • Hands-on Workshops: Learn directly from VP-level builders at the forefront of product.

  • Exclusive Access: Capped at 50 seats to ensure a high-impact, interactive experience.

Don't miss out—buy the Full Experience ticket today to join!

Workshop NY

Why attend?

Star Icon Dark Stroke

World-class Product Leaders shaping the Future of AI

Hear directly from top product executives at the most innovative companies in Silicon Valley - leaders who are defining the future of AI and product.

ProductCon Speaker
Sparkle Dark

Master AI to Stay Ahead

AI is moving fast - our speakers give you the strategies and tools you need to harness it, outpace the competition, and scale your business. Built for product leaders, by product leaders.

Master AI
Group Icon Dark

An Exclusive Community of Product Leaders

Join a room full of decision-makers, visionaries, and executives. ProductCon is where the brightest minds in Product connect, learn, and lead the industry forward.

ProductCon Crowd

Trusted by product leaders from

Get your tickets

The bigger your team, the bigger the savings! We offer Group Discounts starting at 25% off GA prices for 5+ attendees.
Please contact productcon@productschool.com to secure your rate.

Wait before you checkout.

An Unlimited Membership includes this ticket — and everything else you need to become an AI-Native PM. Enroll now →

Explore past ProductCons

ProductCon has been bringing AI Product Leaders together since 2018. Don't miss pearls of wisdom from previous conferences! Rewind, rewatch, and catch up on the great content of ProductCons past.

2026:
February, London | May, New York | August, AI Builder Week

2025:
February, London | May, New York | August, Online | October, San Francisco

2024:
February, London | May, New York | August, Online | October, San Francisco

2023:
February, London | May, New York | July, Online | November, San Francisco

2022:
February, Online | May, San Francisco | September, London | November, New York

2021:
September, Online | November, Online

ProductCon Volunteers

Thank you to our sponsors

Platinum

Gold

Silver

Bronze

Rezoomex Logo PS
AutonomyAI Color=Dark

Become a sponsor!

Get exposure to Product Leaders, executives and decision makers at several hundred enterprise-level organizations.

ProductCon is Now a part of San Francisco Tech Week

Tech Week original company logo
ProductCon Frequently Asked Questions

ProductCon is the premier global conference series for Product leaders, hosted four times a year in San Francisco, New York, London and Online. Curated by Product School, each event gathers an exclusive community of senior Product professionals for a day of high-impact insights, thought-provoking conversations, and meaningful connections.

Attendees of ProductCon are Senior Product Leaders; Chief Product Officers, Directors of Product, Heads of Product Management, VPs & SVPs of Product.

Whether you’re a startup or a Fortune 500, an individual contributor, or leading a team, what you learn during ProductCon will transform the way you go about building products. You’ll come away with concrete ideas you can apply in your company right away, along with fresh contacts that may become customers or partners in the future.

It includes access to the conference and refreshments. You’ll also get access to our official afterparty, some way cool swag, and all the recordings and slides.

Yes, we offer a 25% discount for groups of 5 to 9 people. For groups of 10 or more, email productcon@productschool.com for a higher discount.

Get in quick! We provide a limited amount of early bird tickets. We also provide free tickets to watch the conference live online and receive all the recordings and slides afterward.

Yes, it will be recorded by our multimedia team and uploaded to the Product School Youtube Channel as well as our website, 1 week after the event. Make sure to get your free online ticket in order to receive all the recordings and slides. After the live stream, the event will be also available in the "Replay" tab on RingCentral for those who registered.

ProductCon speaking slots are reserved for the industry’s most senior leaders. Our speakers consist of SVPs and CPOs from the world’s most influential companies. If you’re a product leader at this level and want to share your expertise, please reach out to our team at productcon@productschool.com.

How can we help?

Drop us a note here and our team will get back to you shortly!

By sharing your email, you agree to our Privacy Policy and Terms of Service